Brand Story

"At 7ish, we believe that confidence begins with how you dress—and powerful women deserve fashion that works as hard as they do.

Our journey started with a familiar scene: standing in front of an overflowing wardrobe, running late for work or class, and still feeling like we had “nothing to wear.” We remember that sinking feeling—trying on outfit after outfit, only to feel underdressed, overdressed, or just not you. That daily decision fatigue stole time, drained energy, and slowly eroded our confidence.

We thought: Why should looking polished feel like a full-time job?
And more importantly, why isn’t there a wardrobe that just works?

That moment sparked the beginning of our brand—a line of versatile, elevated wardrobe essentials for the modern woman who’s always on the move. From early morning meetings to late-night study sessions, last-minute interviews to spontaneous coffee dates—our pieces are made to mix and match effortlessly, so you never have to choose between style and ease.

Whether it’s a sharply tailored blazer, a flowy yet structured dress, or that perfect monochrome co-ord—every piece is thoughtfully designed to help you show up with confidence, elegance, and quiet power.

Because we’ve been there.
We’ve lived through the wardrobe stress.
We created this brand not just for you, but as you.

Made for the girl boss, the go-getter, the dreamer, the doer—our clothing is your daily ally in feeling put-together, powerful, and unapologetically feminine.

Because confidence isn’t just worn—it’s woven into every thread."

This i guess, will go great! and more importantly, People will feel connected to our brand. What do you say?